Why do you need to analyse your business online presence?

Brisbane's business digitalisation and digital marketing studio

Why do you need to analyse your business online presence?

With over 4.33 billion users actively browsing the internet as of July 2019, the answer to this question seems to be too obvious. However, besides the obvious fact that the internet is the biggest market of potential customers that any business can hope for, there are many other reasons that your business can use a detailed analysis.

Conducting a web presence analysis for your business is the first step in developing a powerful web presence. Applying the right analytic tool, can discover your strengths and weaknesses online and help you identify your business key online development goals. Nothing can happen without a goal in mind so ignoring the analytics and planning steps will not get you any closer to your marketing goals.

Make sure that you apply a practical and proven system during your analysis. Some of the best free tools to analyse your website and target market are listed as follow, 

1. Keywords Everywhere

This Chrome extension shows you three critical information that can help you with your keyword selection process. Monthly search volume, cost per click, and Google Adwords competition.

2. Redirect Path

This extension points out your website broken links and its potential issues. That assists the website admin to find and rectify these issues quickly. 

3. Google Analytics 

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. This tool is commonly used by most of the digital marketers. 

4. Google Trends

Google trends is offered by Google as part of its webmaster tools. It is commonly used for website tracking, analytics and SEO performance and conversion rate. 

All of the tools above will give you enough information to understand where you are standing in your targeted market and what are your weak points that need further development. For more information on how we can help you identify and fix these issues on your website.

Use the form below to contact Brissy support team for free advise. 

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